A selection of the tasks I solve for clients across industries—strategic storytelling, content creation, and visual assets.
Content production & publishing for stronger visibility
Articles (expert pieces, informative posts, employee spotlights, customer cases), job ads, press releases, photography, and social content for LinkedIn, Facebook, and Instagram. Ongoing planning and execution of the entire communication calendar.
Marketing strategy and execution in social channels
Strategy and scheduling, campaign execution, copy for ads and press releases, video production, photography, and performance analysis across owned channels.
Editorial storytelling and planning
Project reports, feature articles, industry stories, website publishing schedule, job adverts, press releases, creative design for ads, photography, and posting support for LinkedIn and Facebook.
New website launch
Information architecture, all website copy, photography, customer case interviews, launch assets, and social media content to support the new site.
New logo, profile, and social media ownership
Logo and brand development with designer Tommy Rasmussen, communication strategy, template creation for brochures and info sheets, and full responsibility for social media planning, production, and publishing.
Naming and copywriting
Company naming, brochure copy, and website text for a new brand launch.
Digital marketing programs
Strategy, planning, and operation of digital channels. Copy for job ads and campaigns, video storytelling, photography of new hires, and reporting on results.
Logo refresh & vehicle branding
Logo redesign and updated visual profile with designer Tommy Rasmussen, plus new concepts for vehicle wraps.
Press release copy
Professional press releases tailored to each announcement.
In-house training & content mentoring
Workshops on photography for social media, content planning, and creative ideation sessions to keep communication fresh.
Editorial support
Proofreading and editing of newsletters and website copy to secure tone and clarity.
Information materials
Proofreading and copy for brochures and handouts.
Website restructure
New layout, refreshed copy, curated imagery, and streamlined content organisation ahead of relaunch.
Logo & launch press release
Logo design and press release for the launch of Tango for To.
Copywriting & Instagram Stories
Editorial interviews for the company website and day-to-day storytelling on Instagram Stories.
“Rimsmed is a trusted partner who helps us reach new and existing clients. Beate is creative, resourceful, and full of ideas!”
“Beate works independently and writes excellent copy for our website. She responds quickly, sees solutions, and ensures continuity in our digital presence. We can always rely on her to be on it.”
“We needed an entertaining song for a 70th birthday party, but ran out of ideas. Beate delivered a finished lyric the very next day—spot on, funny, and heartfelt. I recommend Rimsmed to anyone who wants bespoke lyrics.”
“Beate has a rare ability to capture exactly what we want to say. She helped us shape website copy that truly reflects the emotions we want clients to feel.”
“Rimsmed impressed us with creativity and nailed the message we wished to convey. The lyrics worked perfectly for the chosen melody—touching, humorous, and delivered fast. We are thrilled with the result!”